Education as equity
The concept behind this above-the-line campaign was that supporting a loved one’s education during the busy ‘back to school’ period in September will allow them to achieve equity with their peers.
Every money transfer sent abroad during this critical period would transfer the chance for these ambitious children to learn – giving them an opportunity they may otherwise not have.
Four 30-second television adverts were created for each of WorldRemit's key country "corridors". This version played in the African region on local television channels.
It was also cut down and reformatted for best-practice use on social media channels such as Facebook and YouTube.
Our ad on bus routes through Clapham
and South East London. The sub copy says: ‘Take the fast route & send money with WorldRemit’