Kat Harty | London-based Copy Lead

I didn’t always know I wanted to be a writer, but I always knew I wanted to do “something creative.” At different times, I daydreamed about being an animator, a photojournalist, a video editor, a film critic, and more jobs that I can’t even count now. 

This habit of daydreaming about the many lives I could live has bled into my work. When I’m copywriting, I like to imagine what it’s like to live like the audience member. Where do they shop? How do they speak? Would they stand in the corner at parties, or sing karaoke with wild abandon?

Like most working writers, I often wonder when the “carousel” is going to stop. But it’s been 15 years, and no one has yet dared ask me to get off. As if they could. Even with the advent of AI, I don’t fear becoming obsolete like I once did when I was fresh out of university. 

My son would tell you that now “I’m not afraid of anything!” Not “spooky ghouls, ghosts, or the dark.” Not even of becoming old or irrelevant.

That’s because writing is the thing that I do, not the thing that I am. It brings me joy. It has brought me to places I never thought I’d see, and allowed me to meet people much smarter, braver, and cooler than me.

But, if one day far-flung the future, I’m scraping gum off the pavement instead of using my marketing prowess to increase shareholder value… I’ll still be a daydreamer. And the worlds I inhabit in my mind will always make me rich beyond measure.

I’ve even made a few of them available to inhabit with me. Have fun exploring, and remember – every setback makes for one heck of a story.