PixPax
PixPax is a photo-printing app developed by Kodak that allows users to create free, retro-style prints of their own photos. Aimed at Millennial and Gen Z women, the young brand’s tone of voice was light, irreverent and fun.
During my time developing this brand, I was able to work on packaging design, push notifications, retargeting ads, topical EDMs, and even the brand story for the app. The story that I created for the brand ended up propelling PixPax on to being selected as ‘App of the Day’ on the Apple App Store.
From there, PixPax went on to win Most Effective App at the 2019 Mobile Marketing Awards.
