Merry & Bright
This lookbook was created for Ocado ready for distribution in November 2020 – ahead of the Christmas festive period.
The theme was ‘Dare to be different this Christmas’ and highlighted the launch of M&S Food at ocado.com.
I wrote the majority of the product descriptions for this 16-page booklet, drawing off key information about each item for a mouth-watering feast of the senses that inspired readers to shop the full collection.
THE RESULTS
This lookbook was launched alongside an email campaign, as well as on-site shop-in-shop and accompanying ads. The full Christmas push was a massive success – generating over £1.2 million in sales and completely sold out slots during the festive period. These results were twice as good as sales had been at the same time the year before.
