The following are ‘log lines’ that I wrote for different genre books, and were used as the ad copy for paid social campaigns that Audible ran.
Fear is furry.
Small-town law. Big-time trouble.
He knows the law, and now he’s on the run from it.
His drive took him to the top.
The Walking Dead: Rise of the Governor by Robert Kirkman
The road to Woodbury is paved with good intentions.
Look Who’s Back by Timur Vermes
Hitler, baby, one more time.
Band of Brothers by Stephen E. Ambrose
To take the Eagle’s Nest, they took to the sky.
Travelling to Work by Michael Palin
Some stories travel.
Some stop in for a drink. Some stop in for the drop.
The Rosie Project by Graeme Simsion
Even science can’t predict what the heart wants.
A Series of Unfortunate Events by Lemony Snicket
Nothing good can come of this story.
FACEBOOK ADS
The following ads were produced for Audible UK and Audible AUS. The ads we created for this client were fully optimized for mobile, and performed 10x better than the control group in an A/B test.
THE WALKING DEAD
What do zombies and audiobook listeners have in common?
Braaiiinnss. Braaaiiinsss.
Best enjoyed with some fava beans and a nice chianti.
Disappearances can be deceiving.
Pandora
Radio Ad
for Bestellers
MVO:
You could spend another day the same way…
FVO: [DISAPPOINTED SIGH]
MVO:
Or, you could turn your commute into a high-speed chase…
FVO: [GASP]
MVO:
Use your idle office time to crack a murder case…
FVO: [INTRIGUED OoO]
MVO:
And get turned on to Fifty Shades of Grey…
FVO: [SEXY OoO]
MVO:
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