Kat Harty | London-based Copy Lead

‘Zap the Energy Sap’ was a character I created for the client Action Sustainability. The idea was to use this bug sapping energy from around sites to show the audience of construction workers how to be more sustainable in their day-to-day practices.

Similarly, ‘Herman the Waste Vermin’ was attracted to waste around the site, but all his attempts to get at it were thwarted by workers acting sustainably.